GentleApproach
Cleaner haircare for South Africa. We source and curate two ranges made without the harsh chemistry most salons still rely on, and do hair the same way through Naturally Reneé.
Our brands
Each brand has its own home online. Choose one to visit.
-
Naturally Reneé is Reneé Potgieter’s hair service: at-home cuts, colour and styling in Cape Town, plus WhatsApp consultations wherever you are to find the right routine for your hair.
-
YOUR Hair is ammonia-free gel hair colour, curated for South African hair, with full ingredient transparency on every product so you know exactly what goes on your scalp and why.
-
Naturalmente makes organic Italian shampoos, conditioners and styling care, free of silicones, parabens, SLS and synthetic fragrance, in plant-based bottles made with renewable energy. Shop online with delivery across South Africa.
How it started
Gentle Approach began in a salon. Reneé Potgieter, a hairstylist with more than twenty years in the industry, went looking for an alternative to the harsh, chemical-heavy products she was using on her clients every day.
What she found became this business: cleaner haircare that performs, brought to stylists and clients across South Africa.
Talk to us
Questions about a product, an order or your hair? Email us, or use the WhatsApp button to chat.